Isabella BBN biography reveals her journey as Esther Georgewill, the 29-year-old BBNaija Season 10 star. Discover her net worth, son, luxury events business, and rise to fame.

Who is Isabella BBN?

Isabella BBN is the stage name of Esther Dabelem Georgewill, a captivating entrepreneur and reality television personality who captured the hearts of millions when she entered the Big Brother Naija Season 10 house in July 2025. At 29 years old, this Rivers State native has become one of the most talked-about contestants on the show, bringing a unique blend of elegance, authenticity, and quiet strength to Nigeria’s most-watched reality TV platform.

Before stepping into the BBNaija spotlight, Isabella had already established herself as a successful luxury event planner and entrepreneur. She is the founder of BelleCurate Events, a premium event planning company that caters to high-net-worth individuals across Lagos and Port Harcourt. Her business specializes in creating unforgettable experiences for glamorous weddings, exclusive private parties, and top-tier corporate functions.

What makes Isabella stand out is her remarkable ability to balance multiple roles with grace. She is not just a businesswoman but also a devoted single mother who describes motherhood as the highest point of her life. Her journey resonates with many young Nigerian women who see her as a symbol of modern womanhood—independent, ambitious, emotionally intelligent, and unapologetically herself.

Isabella describes herself as a “bold, unbothered boss babe” with a nonchalant attitude that both attracts and intimidates. Behind the glamorous exterior lies a woman of depth and complexity, someone who writes love letters she never sends and creates playlists for feelings she won’t admit. Her Pisces nature brings a romantic, intuitive, and multilayered personality that keeps fans intrigued.

Her decision to join BBNaija Season 10 was driven by a desire to be seen beyond Instagram filters and carefully curated posts. She wanted to show Nigerians and the world the real woman behind the glow—layered, grounded, and full of love. Since entering the house, Isabella has proven that she’s not just there to play the game but to leave a lasting impression on the hearts and minds of viewers across Africa.

Quick Facts About Isabella BBN

Category	Details
Real Name	Esther Dabelem Georgewill
Stage Name	Isabella BBN
Date of Birth	February 22, 1996
Age	29 years old (as of 2025)
State of Origin	Rivers State, Nigeria
Zodiac Sign	Pisces
Nationality	Nigerian
Occupation	Luxury Event Planner, Entrepreneur, Reality TV Star
Marital Status	Single
Children	One son
Education	Believed to have business-related degree (specifics not public)
Company	BelleCurate Events
Net Worth	$50,000 – $85,000 (₦75M – ₦127.5M)
BBNaija Season	Season 10 (2025)
Instagram	@isabella_georgewill
Religion	Christianity
Known For	Luxury event planning, BBNaija Season 10, single motherhood

Early Life and Family Background

Esther Dabelem Georgewill was born on February 22, 1996, in Port Harcourt, the capital city of Rivers State, Nigeria. Growing up in the culturally rich Niger Delta region, Isabella was raised in a close-knit family by her parents, Mr. and Mrs. Georgewill, who instilled in her the values of resilience, authenticity, and independence.

Rivers State, known for its oil wealth and vibrant culture, provided Isabella with exposure to diverse experiences and influential circles that would later shape her entrepreneurial mindset. Despite coming from a well-off family background, Isabella developed a strong sense of independence early in life, choosing to build her own empire rather than relying solely on family wealth.

Her family dynamics emphasize strong bonds and mutual support. Isabella has spoken about how her family “laughs loud, loves hard, and fights for each other,” reflecting the deep connections that have provided her with emotional stability throughout her journey. This solid family foundation became even more crucial when she became a mother in her early twenties.

Growing up in Rivers State exposed Isabella to the entrepreneurial spirit that the region is known for. She witnessed firsthand how business was conducted at various levels and absorbed lessons about networking, client relationships, and the importance of creating memorable experiences—skills that would later prove invaluable in her event planning career.

Her childhood and teenage years remain relatively private, with Isabella choosing to keep these details away from the public eye. However, it’s clear that her upbringing emphasized the importance of education, personal development, and the courage to forge one’s own path regardless of societal expectations or pressures.

The values instilled during her formative years have clearly influenced her approach to both business and motherhood. Isabella’s ability to navigate life with confidence while maintaining her authenticity can be traced back to the strong foundation laid by her family and her experiences growing up in one of Nigeria’s most dynamic regions.

Education and Academic Pursuits

While specific details about Isabella’s educational background remain largely private, her articulate nature, business acumen, and professional success suggest she received quality education that prepared her for entrepreneurship. Many sources believe she likely pursued studies in business administration, event management, or related fields that would support her career trajectory.

Her educational journey probably took place in Rivers State and possibly Lagos, two of Nigeria’s major educational and economic hubs. The sophistication she displays in running her luxury event planning business indicates formal training in areas such as business management, client relations, marketing, and project coordination.

Isabella’s ability to communicate effectively, both in casual settings and professional environments, points to a well-rounded educational experience. Her vocabulary, confidence in expressing her thoughts, and strategic thinking all suggest someone who took her academic pursuits seriously and applied those lessons to real-world situations.

Beyond formal education, Isabella has clearly invested in continuous learning through her entrepreneurial journey. Running a successful luxury events company requires knowledge of various disciplines including finance, marketing, design, vendor management, and customer service. Her mastery of these areas demonstrates a commitment to self-education and professional development.

Her decision not to publicly disclose specific educational institutions or qualifications might be a deliberate choice to let her work speak for itself. In the Nigerian business landscape, particularly in creative industries like event planning, reputation and portfolio often carry more weight than academic credentials alone.

What remains undeniable is that Isabella possesses the intellectual capacity, emotional intelligence, and practical knowledge necessary to thrive in Nigeria’s competitive luxury events market. Her education, whether formal or experiential, has clearly equipped her with the tools needed to build and sustain a successful business while navigating the complexities of single motherhood.

Career Journey: From Entrepreneur to Reality TV Star

Building BelleCurate Events

Isabella’s entrepreneurial journey began long before she entered the Big Brother Naija house. She founded BelleCurate Events, a luxury event planning company that quickly gained recognition for creating spectacular experiences for Nigeria’s elite. Her company operates primarily in Lagos and Port Harcourt, two cities known for their concentration of high-net-worth individuals and appreciation for premium services.

BelleCurate Events specializes in organizing high-end weddings, exclusive private parties, and corporate functions that demand perfection in every detail. Isabella’s reputation in the industry is built on her impeccable taste, attention to detail, and ability to transform ordinary venues into breathtaking spaces that leave lasting impressions on guests.

Her approach to event planning combines creativity with meticulous organization. She understands that luxury clients are paying not just for an event, but for an experience—something memorable that reflects their status, taste, and personality. This understanding has helped her build a loyal clientele who trust her to deliver exceptional results every time.

The Luxury Events Industry

Working in the luxury events industry requires more than just creativity. Isabella has developed strong relationships with premium vendors, from florists and caterers to decorators and entertainment providers. These relationships ensure she can consistently deliver the high-quality experiences her clients expect.

Her business model focuses on personalization. Every event is tailored to the specific desires and requirements of her clients, with no two events looking exactly alike. This bespoke approach has helped differentiate BelleCurate Events in a competitive market where many planners offer similar services.

The financial success of her business is evident in her estimated net worth and her lifestyle. Despite being relatively young, Isabella has managed to build a profitable enterprise that provides her with financial independence and the resources to give her son a comfortable life.

Entry into Big Brother Naija

Isabella’s decision to join Big Brother Naija Season 10 represented a strategic move to expand her brand reach beyond the events industry. Reality television offers unparalleled exposure, and successful contestants often leverage their fame into lucrative brand partnerships, endorsements, and expanded business opportunities.

When she entered the BBNaija house on July 26, 2025, Isabella was introduced as one of 15 female housemates in the season themed “10/10.” From day one, her calm confidence, striking fashion sense, and warm-hearted personality drew attention from both fellow housemates and viewers watching at home.

Her strategy in the house reflects her personality—authentic, composed, and strategic. Rather than engaging in unnecessary drama or trying to force relationships, Isabella has focused on being herself while carefully observing the dynamics around her. This approach has earned her respect and a growing fanbase known as “Team Isabella.”

Impact on Social Media and Business

Her participation in BBNaija has significantly amplified her social media presence. Her Instagram account, managed by her team while she’s in the house, has seen substantial growth in followers. This expanded reach will undoubtedly benefit BelleCurate Events when she exits the house, as she’ll have access to a much larger audience for her business.

Beyond the immediate fame, Isabella is positioning herself for post-show opportunities including brand ambassadorships, speaking engagements, and potential expansion of her business ventures. The exposure from BBNaija has already increased interest in her event planning services, with many potential clients eager to work with her when she returns to business.

Her journey demonstrates how reality television can serve as a powerful platform for entrepreneurs to grow their brands. By remaining authentic and true to her values throughout her time in the house, Isabella is building a personal brand that extends far beyond event planning into lifestyle, fashion, and inspirational content.

Motherhood: Isabella’s Greatest Joy

One of the most defining aspects of Isabella’s identity is her role as a single mother to her son, whom she had in her early twenties. She has consistently described motherhood as the highest point of her life, saying “it’s a miracle I get to witness every day.” Her son remains her biggest motivation and the driving force behind her ambition and success.

Isabella has been open about the challenges of single motherhood, particularly in a society that often judges women based on their marital status. She has spoken about the late nights, early morning hustles, and emotional toll of parenting alone. However, rather than viewing single motherhood as a limitation, she has embraced it as a source of strength and purpose.

Her approach to motherhood emphasizes creating a stable, comfortable life for her son while also showing him that women can be independent, successful, and fulfilled without conforming to traditional societal expectations. She wants her son to grow up seeing a strong, capable woman who built her own empire and lived life on her own terms.

The decision to enter the Big Brother Naija house required careful consideration as a mother. Isabella had to ensure her son would be well cared for during her absence and weigh whether the potential benefits—increased business opportunities, financial gain, and platform expansion—justified the time away from him.

While she keeps specific details about her son private to protect his identity and normal childhood, it’s clear that he is at the center of everything she does. Her business success, her careful brand building, and even her decision to join BBNaija all ultimately serve the goal of providing better opportunities for her son and securing their future.

Isabella’s openness about single motherhood has resonated with many Nigerian women who face similar challenges. By refusing to be ashamed of her status and instead celebrating the strength it takes to raise a child alone, she has become a role model for single mothers across the country.

Personal Life and Relationships

Isabella is currently single by choice, a decision she has explained is about prioritizing her peace, personal growth, and goals. She has stated that she’s “in a committed relationship with my peace, my goals, and my glow-up,” emphasizing that she’s not waiting for a relationship to complete her but rather focusing on becoming the best version of herself.

Her approach to relationships is deeply influenced by her Pisces nature. She is romantic, intuitive, and emotionally deep, but also protective of her heart. Isabella has admitted to being the type who will “flirt with my eyes, pretend I’m not moved, then go home and overthink the way you said goodnight.” This combination of outward nonchalance and inner emotional depth makes her relationships complex.

She has made it clear that she wants “intentional energy” from a partner—someone who sees beyond the glamorous exterior to appreciate the real her. She’s not interested in the “bare minimum” but rather seeks a real connection with someone who respects her independence, matches her ambition, and understands her responsibilities as a mother.

Romance in the BBNaija House

Isabella’s time in the Big Brother Naija house has included romantic drama that captured viewers’ attention. She developed a connection with fellow housemate Kayikunmi, which initially seemed promising. The two grew close, with Isabella believing they were building something genuine and meaningful.

However, the relationship took an emotional turn when Kayikunmi revealed he was also attracted to another contestant in the house. This revelation visibly hurt Isabella, who had believed they were developing an exclusive connection. She even admitted to housemate Thelma Lawson that they were on the verge of getting intimate, making the situation even more painful.

In an emotional conversation, Isabella expressed her disappointment over the mixed signals, explaining that she couldn’t understand how Kayikunmi could be emotionally involved with two people simultaneously. The situation showcased her vulnerability and her desire for genuine, exclusive connections rather than casual situationships.

This romantic disappointment resonated with viewers who praised her for expressing her feelings honestly and for maintaining her dignity throughout the situation. Rather than becoming bitter or engaging in house drama, Isabella processed her emotions maturely and continued focusing on her game strategy.

Personality and Character

Isabella’s personality can be described as nonchalant yet deeply emotional, confident yet vulnerable, strong yet sensitive. This complexity is what makes her so fascinating to watch. She describes herself as being “as delightful as a bee sting”—charming to watch but dangerous if handled carelessly, like a rose with thorns.

Her nonchalant attitude toward others’ opinions is both her strength and something that irritates people who want control over how she expresses herself. She refuses to perform for validation or change who she is to fit others’ expectations, a quality that has earned her both admirers and critics.

As a devout Christian, Isabella maintains a strong spiritual foundation. She has mentioned engaging in quiet conversations with God, suggesting that her faith provides guidance and strength as she navigates both personal and professional challenges.

Her hobbies reveal her creative and nurturing side. She enjoys dancing, making herbal tea, and painting—activities that allow her to express emotions and find joy outside of work and motherhood. These outlets are essential for maintaining balance in her busy life.

Net Worth and Financial Standing

As of 2025, Isabella’s estimated net worth ranges between $50,000 and $85,000, which translates to approximately ₦75 million to ₦127.5 million at current exchange rates. This wealth has been accumulated primarily through her successful luxury event planning business, BelleCurate Events, along with her work as a social media influencer and entrepreneur.

Income Sources

BelleCurate Events: The primary source of Isabella’s wealth comes from her luxury event planning company. High-end weddings in Nigeria can cost anywhere from millions to tens of millions of naira, with event planners typically taking a percentage of the total budget plus their planning fees. With a reputation for excellence and a clientele of wealthy individuals, Isabella’s company generates substantial revenue.

Social Media Influence: Before joining BBNaija, Isabella had already built a presence on social media, where she showcased her lifestyle, business, and personality. Influencers with engaged followings can earn money through sponsored posts, brand partnerships, and affiliate marketing. Her Instagram presence has contributed to her overall net worth.

Entrepreneurial Ventures: In addition to event planning, Isabella has reportedly ventured into other businesses including a bikini brand and a line of lip glosses. These entrepreneurial pursuits diversify her income streams and reduce dependence on any single business.

Big Brother Naija Earnings: While contestants don’t receive a salary for participating in BBNaija, the exposure and opportunities that come from the show are invaluable. The grand prize for BBNaija Season 10 is ₦150 million, which would significantly increase her net worth if she wins. Even without winning, her increased visibility will lead to lucrative brand endorsements and business opportunities.

Financial Growth Potential

Isabella’s participation in Big Brother Naija is expected to significantly boost her financial standing. Successful BBNaija contestants often secure brand ambassadorships worth millions of naira, endorsement deals, appearance fees, and expanded business opportunities. Her existing business provides a solid foundation that can be scaled up with the increased visibility from the show.

The luxury events industry in Nigeria continues to grow as the middle class expands and more Nigerians are willing to spend on premium experiences. Isabella is well-positioned to capitalize on this trend, especially with the national recognition she’s gaining from BBNaija.

Her financial independence is something she takes pride in, particularly as a single mother. Building wealth has allowed her to provide comfortably for her son while maintaining the lifestyle she enjoys. Her entrepreneurial success serves as inspiration for young Nigerian women, especially mothers, who aspire to financial independence.

Isabella on Big Brother Naija Season 10

Isabella entered the Big Brother Naija Season 10 house during the grand launch on July 26, 2025. The season, themed “10/10,” brought together diverse contestants competing for the grand prize of ₦150 million. From the moment she stepped into the house, Isabella’s presence was felt—calm, composed, and radiating quiet confidence.

First Impressions and Early Days

Her introduction to the house was marked by her striking fashion sense and warm personality. Unlike some housemates who immediately jumped into forming alliances or seeking attention, Isabella took a more measured approach. She spent her initial days observing the house dynamics, understanding different personalities, and strategically positioning herself.

Viewers immediately noticed her maturity and emotional intelligence. At 29, with life experience as a business owner and mother, Isabella brought a level of composure that set her apart from younger, more impulsive housemates. She knew when to engage and when to pull back, when to speak and when to listen.

House Relationships and Dynamics

Isabella quickly formed genuine connections with several housemates, particularly female contestants like Thelma Lawson with whom she shared emotional moments. These friendships provided her with a support system in the house while also creating interesting content for viewers who appreciated seeing women support each other.

Her relationships with male housemates were more cautious, particularly after the emotional situation with Kayikunmi. She demonstrated that she wouldn’t compromise her values or self-respect for romance or strategic advantage, earning respect from viewers who appreciated her boundaries and self-awareness.

Strategy and Gameplay

Isabella’s strategy in the BBNaija house revolves around authenticity combined with strategic thinking. She understands that viewers connect with genuine personalities, so she refuses to play a character or exaggerate her traits for camera time. This authentic approach has helped her build a loyal fanbase that appreciates her for who she really is.

She actively participates in house tasks and challenges, showcasing her organizational skills and creativity—assets from her event planning career. During group activities, she naturally takes on leadership roles, using her experience in managing teams and coordinating complex events to her advantage.

Her visibility strategy is balanced. She knows that staying relevant requires participation and memorable moments, but she avoids manufactured drama or attention-seeking behavior that could damage her brand. This measured approach appeals to mature viewers and potential brand partners who value class and authenticity.

Fan Reception and Support

Isabella’s fanbase, known as “Team Isabella,” has grown steadily throughout her time in the house. Her supporters are actively engaged on social media, creating content, mobilizing votes, and defending her against critics. The demographic of her fans skews toward young professionals and women who see themselves reflected in her journey.

On social media platforms, particularly Twitter and Instagram, discussions about Isabella often focus on her elegance, independence, and relatable struggles. Many single mothers have expressed how inspired they feel watching someone who openly embraces motherhood while pursuing her dreams without apology or shame.

Her managed Instagram account continues to grow, with her team posting updates about her journey and encouraging fans to vote for her. This social media strategy ensures she maintains visibility even outside of what viewers see on their screens.

Controversies and Challenges

Isabella’s journey hasn’t been without challenges. Some viewers have criticized her nonchalant attitude, interpreting it as aloofness or superiority. Others questioned her emotional vulnerability during the Kayikunmi situation, though many more praised her for showing real human emotions rather than pretending to be unaffected.

There have been discussions on social media about her choices in the house, with some critics suggesting she should be more strategic or more entertaining. However, Isabella has remained true to herself, understanding that trying to please everyone often results in pleasing no one.

Her approach to dealing with criticism—when she becomes aware of it through tasks or diary sessions—has been mature and measured. She acknowledges that not everyone will like her but maintains confidence in who she is and what she represents.

Career Timeline & Major Milestones

Year	Milestone	Significance
1996	Born on February 22	Birth of Esther Dabelem Georgewill in Rivers State
Early 2010s	Became a mother	Gave birth to her son in her early twenties
Mid 2010s	Founded BelleCurate Events	Launched luxury event planning business
2020-2024	Business growth	Established reputation in luxury events industry
2024	Expanded ventures	Launched bikini brand and lip gloss line
July 26, 2025	BBNaija Season 10 launch	Entered Big Brother house as contestant
August 2025	Emotional moment with Kayikunmi	Navigated romantic challenge in the house
2025-Present	Growing influence	Expanding brand and fanbase through BBNaija platform

Social Media Presence and Digital Brand

Isabella maintains an active presence on Instagram under the handle @isabella_georgewill, where she showcases her lifestyle, business, and personality. While she’s in the Big Brother house, her social media accounts are managed by a dedicated team that keeps her fans engaged and informed about her journey.

Her Instagram content typically features her event planning work, personal style, motivational quotes, and glimpses into her life as a mother and entrepreneur. The aesthetic of her feed is polished and cohesive, reflecting the luxury brand she has built around herself and her business.

Her social media strategy emphasizes authenticity mixed with aspiration. She shares both the glamorous aspects of her life and the real challenges she faces, creating a relatable yet inspirational brand that resonates with her target audience. This balanced approach has helped her build genuine connections with followers rather than just accumulating numbers.

The growth of her social media presence during BBNaija has been significant. Her team regularly posts updates, behind-the-scenes content, and encourages fan engagement through voting campaigns and support messages. This active management ensures she remains visible and top-of-mind even when viewers aren’t watching the live feeds.

Her digital brand extends beyond just Instagram. Fans create content about her on Twitter, TikTok, and Facebook, amplifying her reach organically. Team Isabella’s dedication to creating memes, video compilations, and supportive posts has created a digital ecosystem that keeps her relevant in the fast-paced social media landscape.

Post-BBNaija, Isabella’s social media following is expected to translate directly into business opportunities. Brands looking for influencers who embody elegance, authenticity, and entrepreneurial spirit will likely approach her for partnerships, endorsements, and ambassadorial deals that could significantly increase her income and net worth.

Legacy and Impact: Isabella’s Influence

Despite being relatively early in her public journey, Isabella is already making an impact on how single motherhood and female entrepreneurship are perceived in Nigeria. By openly embracing her status as a single mother while also celebrating her business success and personal ambitions, she is challenging societal narratives that often portray single mothers as incomplete or struggling.

Her representation of modern Nigerian womanhood resonates with a generation of women who refuse to be defined by traditional expectations. She demonstrates that women can be successful business owners, devoted mothers, and still prioritize their own personal growth and happiness without apologizing for their choices.

For young entrepreneurs, particularly women in the events and creative industries, Isabella serves as an example of what’s possible with dedication, creativity, and strategic thinking. Her success with BelleCurate Events shows that Nigerians are willing to pay premium prices for quality experiences, and that young people can build thriving businesses without waiting for formal employment or external validation.

Her influence extends to conversations about authenticity in the age of social media. In a landscape often dominated by curated perfection and highlight reels, Isabella’s willingness to show both her strength and vulnerability creates space for others to embrace their own complexities. She proves that being “unbothered” doesn’t mean not having feelings—it means not letting others’ opinions control your life.

The way she navigates motherhood while pursuing her career ambitions provides a roadmap for other mothers balancing multiple responsibilities. She demonstrates that motherhood doesn’t require sacrificing personal ambitions or professional success, and that children can benefit from seeing their mothers pursue and achieve their dreams.

As her platform continues to grow through BBNaija and beyond, Isabella’s potential for impact expands. Whether through her business, her media presence, or potential future ventures in content creation, speaking, or other entrepreneurial pursuits, she is positioned to influence conversations about women’s empowerment, single motherhood, and entrepreneurship for years to come.

Interesting Facts About Isabella BBN

Complete Education at Home State: While specific details aren’t public, Isabella’s entire educational and professional foundation was likely built in Rivers State and Lagos, keeping her connected to her roots while accessing opportunities in Nigeria’s major business hubs.

Pisces Personality: As a true Pisces born on February 22, Isabella embodies the romantic, intuitive, and emotionally complex nature of her zodiac sign, which explains her depth of feeling beneath a calm exterior.

Secret Romantic: Despite her “unbothered” persona, Isabella writes love letters she never sends and creates playlists for feelings she won’t admit to having, revealing a deeply romantic side she keeps private.

Herbal Tea Enthusiast: Among her hobbies is making herbal tea, suggesting an interest in wellness and natural remedies that contrasts with her glamorous public image.

Artistic Expression: Painting serves as an emotional outlet for Isabella, allowing her to express feelings and experiences that she might not verbalize.

Early Motherhood: Becoming a mother in her early twenties fundamentally shaped Isabella’s path, giving her purpose and motivation that drives her entrepreneurial success.

Multiple Business Ventures: Beyond event planning, Isabella has diversified into fashion with a bikini brand and beauty with a lip gloss line, showing her entrepreneurial versatility.

Faith-Centered: As a devout Christian, Isabella maintains a strong spiritual foundation, often having quiet conversations with God for guidance and strength.

Rivers State Pride: Isabella proudly represents Rivers State and frequently highlights her love for her heritage, family values, and cultural identity.

Self-Described “Bee Sting”: She uses the metaphor “as delightful as a bee sting” to describe herself—charming to watch but dangerous if handled carelessly.

Conclusion

Isabella BBN, born Esther Dabelem Georgewill, represents a refreshing narrative in Nigerian reality television and entrepreneurship. At just 29 years old, she has already built a successful luxury event planning business, embraced single motherhood with grace and strength, and positioned herself as a role model for young Nigerian women navigating similar journeys.

Her participation in Big Brother Naija Season 10 has introduced her to millions of viewers who see in her a reflection of modern Nigerian womanhood—ambitious yet grounded, confident yet vulnerable, independent yet open to love. Her authenticity, emotional intelligence, and refusal to compromise her values for strategy or popularity have earned her a loyal fanbase and respect from viewers across Africa.

Beyond the entertainment value of BBNaija, Isabella’s story carries deeper significance. She challenges societal judgments about single mothers, demonstrates that women can build successful businesses on their own terms, and shows that maintaining authenticity while pursuing public success is not only possible but preferable to manufactured personas.

As she continues her journey in the Big Brother house and plans for post-show opportunities, Isabella is positioned to leverage her platform for continued business growth and expanded influence. Whether she wins the ₦150 million grand prize or not, her time on BBNaija has already elevated her brand and opened doors that will benefit her and her son for years to come.

Her legacy, still being written, will likely extend beyond reality television to encompass entrepreneurship, women’s empowerment, and changing narratives around single motherhood in Nigeria. Isabella BBN is more than a contestant—she’s a movement, and her impact will continue to be felt long after the BBNaija Season 10 finale.

Frequently Asked Questions (FAQs)

1. What is Isabella BBN’s real name?

Isabella BBN’s real name is Esther Dabelem Georgewill, though she is professionally known as Isabella in the Big Brother Naija house and in her event planning business.

2. How old is Isabella BBN?

Isabella is 29 years old as of 2025, having been born on February 22, 1996, making her a Pisces by zodiac sign.

3. What is Isabella BBN’s net worth?

Isabella’s estimated net worth is between $50,000 and $85,000 (approximately ₦75 million to ₦127.5 million) as of 2025, primarily from her luxury event planning business.

4. Does Isabella BBN have a child?

Yes, Isabella is a proud single mother to one son whom she had in her early twenties, and she describes motherhood as the highest point of her life.

5. Where is Isabella BBN from?

Isabella hails from Rivers State, Nigeria, specifically from Port Harcourt, the state capital, which is known for its rich culture and oil industry.

6. What is Isabella BBN’s occupation?

Isabella is the founder and owner of BelleCurate Events, a luxury event planning company that specializes in high-end weddings, private parties, and corporate events for wealthy clients.

7. Is Isabella BBN in a relationship?

Isabella is currently single by choice and has stated she’s focusing on her peace, personal growth, and goals, though she experienced a romantic connection with fellow housemate Kayikunmi in the BBNaija house.

8. What is Isabella BBN’s Instagram handle?

Isabella’s Instagram handle is @isabella_georgewill, where fans can follow her journey and see her lifestyle, business, and updates from her team while she’s in the BBNaija house.

9. What business does Isabella BBN own?

Isabella owns BelleCurate Events, a premium event planning company operating in Lagos and Port Harcourt, and has also ventured into fashion with a bikini brand and beauty with a lip gloss line.

10. When did Isabella BBN join Big Brother Naija?

Isabella entered the Big Brother Naija Season 10 house on July 26, 2025, as part of the show’s grand launch themed “10/10” competing for the ₦150 million grand prize.